Find Customer Info

Find Customer Info

  Conduct Your Customer Research

  • Create your customer analysis
  • Identify your target customer
  • Demonstrate how your products and services satisfy your customers' needs

  Checklist

  • Who is going to buy my services (e.g. couples, parents, other businesses)
  • What is the future outlook of my target market?

Find Competitive Info

Find Competitive Info

  Conduct Your Competitive Research

  • Gather and analyze competitive information
  • Define your competitive edge 
  • Use benchmarking tools to create your financial analysis
  • Find competitor information for your own organizational plan

  Checklist

  • Who are my direct or indirect competitors? Where are they located?

Find Industry Info

Find Industry Info

  Conduct Your Industry Research

  • Find information specific to your industry to help you succeed
  • Write your industry overview
  • Start your market analysis

  Checklist

  • What are NAICS or SIC codes for the home staging industry?

Getting Started

Getting Started

  Start Right

  • Review general resources about the home staging industry
  • Read books related to your industry and business planning
  • Review sample business plans for ideas
  • Find capital

  Checklist

  • Are there books about running a business in this industry?

Home Staging Guide

Welcome to the Home Staging Guide

What is the  Home Staging Industry?

Home staging is styling and furnishing property for sale to enhance the value to home buyers. A home staging business may be hired by real estate agents or home sellers to highlight or minimize certain aspects of a home and leave a positive impression on potential buyers. 

Find Financial Benchmarks

Find Financial Benchmarks

One thing you will need to do in the financials section of your business plan is discuss how you will price your products and/or services, and how this compares to your competitors. You will need to develop a financial plan that includes your projected revenues and net income. The following resources will help you find financial information on competitors in your industry.

Find Competitors

Find Competitors

Learning About Competitors

To create a list of competitors and find basic information about them (e.g. number of employees, contact information) you will need to consult business directories. Many directories are available online for free, while others are fee-based commercial databases. You can find directories that are particular to an industry or geography. Your local library will likely have a good collection of directories that you can consult in person.