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FP Markets - Canadian Demographics

This publication updates key census variables at the municipal level to the current year. It also includes psychographic data as well as economic and retail trade estimates. In addition to census data, FP Markets also includes data for PSYTE categories or "clusters" of characteristics (age, income, ethnic origin, neighbourhoods, dwelling types, buying preferences and other data derived from the census and consumer surveys).The Canadian version of PSYTE classifies Canadians according to 65 clusters of characteristics. This is the version used in FP Markets. If the cluster descriptions fit your target market, you may find the PSYTE data in FP Markets a useful supplement to other data in your report. Follow this link for more information on PSYTE® Canada Advantage Cluster Descriptions.

Gallup

Search this website for news releases and additional resources from Gallup.

Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.

This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables here. 

Ipsos

Links to Canadian, U.S. and international polls. Includes polls on consumer goods.

Lexis Nexis Academic

This library database offer one of the world's premier fulltext news, government, legal, finance and business information services. International in scope. You can choose “Business” from the red toolbar; then select the “Canada Business Directory” from the Select Sources box. Please contact your local public or research library for access. Use of your library card may be required for online access to this resource.

Market Research Handbook - Statistics Canada
A comprehensive source of socio-economic statistics. Data includes profiles of key industries, including the small business sector, as well as of consumers in all the provinces and in 45 major cities across Canada. Also includes information on international trade data, households, families, and selected economic indicators. The Market Research Handbook was published annually until 2008 but is now discontinued. A copy of the 2008 version in PDF format is available on their website.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Nielsen Market Reports

Nielsen Canada studies consumers in more than 100 countries to give you the most complete view of trends and habits worldwide, with an occasional focus on the Canadian market. They offer insight on consumer and market trends so you can create a complete picture of how your product or service is relevant to your intended customer base. Many of the reports are available for free upon submission of contact information.

PCensus

Provides access to detailed Canadian demographic information including population, income, and spending levels by province, city, or postal code. PCensus can also generate custom reports using Census data. Contact Vancouver Public Library or your local research library to obtain access.

Polling the Nations | Need Library Access

This is a comprehensive collection of public opinion, with information from the United States and more than 90 other countries around the world, covering Europe, Canada, Mexico, Africa, and Asia. Please contact your local research library for access. Use of your library card may be required for online access to this resource. UBC has access for in-person library users only.