If you are an aspiring small business owner or entrepreneur, you probably are diving in head first into secondary market research. The time you spend finding quality resources is very valuable, but with all of the resources consulted and the time devoted to the research, it is easy for keeping up-to-date to fall off the radar once you have a business plan in place.
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As alumni, UBC graduates have access to a rich source of business information by getting and registering their UBC Alumni A-card, which grants them access to Business Source Alumni Edition. If you are thinking of starting your own business and have obtained a degree from a UBC campus, consider the following to help you with your business research. Below we have highlighted some of the best ways to use the A-Card to access business research for recent (and not-so-recent) UBC graduates.
The SBA poll revealed that many prospective entrepreneurs are struggling to find the consumer data that they need to create effective business and marketing plans. That's why this blog includes a few of our favourite sources for consumer trends and demographic information. Local Information Community Information Database (CID) | This free resource offers users access to socioeconomic data for communities across Canada. Use the business registry to find out the types of businesses your community already supports.
Ever wondered about testing your business idea at a summer night market?
We often come across the terms such as Millennial, Gen X, Baby Boomers, Gen Y and Gen Z in the news, read about future trends or hear business leaders talk about their future customer base. What do these age groups really mean?
If your business interacts with non-Canadian markets, an up-to-date and accurate information source about host countries is a valuable resource. UHY 'Doing Business Guides' are a quick and easy way to learn about business in countries around the world.
'What type of Information is Difficult to Find?' - was a 3-month long running poll question on the SBA homepage - and the results are in!
It can be daunting to begin business research for your start up idea. There is so much information out there, how do you know where to start and what to look for?
Photo by Miti on Unsplash
In the waning months of summer, the SBA finds ourselves reflecting on one of the most quintessential summer props in BC – the bicycle.