A quick summary of a great post that will definitely help you focus your mobile marketing efforts for 2012.
Here's the lowdown - there are 4 common mistakes that you can easily avoid if you take the time to understand the needs of mobile searchers, and make good use of the tools at your disposal, and offer a value-added experience.
1. Using Mobile to Share Non-Mobile Content
2. Using QR Codes to Direct Customers Back to Your Site
3. Missing a Chance for Better Targeting
4. Not Optimizing Your Mobile Website