Definition: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.


4 Tips to Make the Most of Mobile Ads—Video Content Roundup

Aug 8, 2014

Digital technology continues to open new doors in the world of advertising. Whether they’re engaging with customers on social media or leveraging consumer data for personalized campaigns, businesses have more opportunities than ever to reach their target market. As smartphone technology occupies a greater role in our lives, it’s increasingly easy for businesses to reach their customers wherever they might be or whatever they might be doing. However, mobile advertising is no easy feat and requires some strategic insight in order to generate revenue.

Avoid These Common Mobile Marketing Mistakes

Jan 1, 2012

A quick summary of a great post that will definitely help you focus your mobile marketing efforts for 2012. Here's the lowdown - there are 4 common mistakes that you can easily avoid if you take the time to understand the needs of mobile searchers, and make good use of the tools at your disposal, and offer a value-added experience.  1. Using Mobile to Share Non-Mobile Content 2. Using QR Codes to Direct Customers Back to Your Site 3. Missing a Chance for Better Targeting 4. Not Optimizing Your Mobile Website

Business Trends and Learning Resources for 2015

Mar 3, 2015

A big part of moving your business forward is knowledge of emerging trends and an ability to continually learn new skills as the trends evolve. This week, we’ve highlighted a few trends that are pertinent to various aspects of starting and growing your business, and have complimented them with some open educational resources (OER) to deepen your understanding of these fields of business.

Creating an infographic: Behind the scenes at the SBA

Sep 9, 2012

This summer the SBA team decided to try a new information and marketing tactic - an infographic! It was an exciting project for us. We were brimming with enthusiasm. The only problem was we didn't really know where to begin! Luckily we had the help of Maria Trujillo and Michael Wong, at the UBC Centre for Teaching, Learning and Technology, who not only helped us with the design, but guided us through the process by asking some very important questions.

Five Great Business Books of 2014

Feb 2, 2015

So many books, so little time! If you're wondering where to start, try this list of some of the most popular business books of 2014. 1. Contagious: Why Things Catch On by Jonah Berger What makes things popular? Why do people talk about certain products and ideas more than others? And what makes online content go viral?

Get Your Company in the Spotlight

May 5, 2012

Tips for Connecting with Traditional Media Social media is an excellent way to spread the word about your small business, but what if your audience is not that tech savvy? Or, you simply want to broaden your reach?  Traditional media outlets such as print magazines and television talk shows are another great way to secure exposure for your company.  Before you start contacting reporters consider these tips to grab your target’s attention.

How to Use Infographics To Get More Customers

Aug 8, 2015

Unless you’ve been living in a bomb shelter, you would’ve seen the explosive growth of infographics over the last few years on the internet. Infographics are popular because they summarize complex information into simple to understand visualizations.