Market Share & Size

Published: April 18, 2023
Updated: April 19, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Canada food & drink report - Q2 2023. (2023). (). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection. Retrieved from ABI/INFORM Collection.
  • Organic food and beverages market size is estimated to grow by USD 310.08 billion between 2022 and 2027; evolving opportunities with amy's kitchen inc., archer daniels midland co., among others | US bank failure impact 2023 - technavio. (2023, Mar 16). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Bread market to grow by 6.2% Y-O-Y from 2023 to 2027: Rising prominence of in-store bakeries in supermarkets will drive growth -technavio. (2022, Dec 15). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Cakes, pastries, and sweet pies market size is estimated to grow by USD 34.94 billion from 2021 to 2026, market is driven by preference for convenience foods among millennials - technavio. (2022, Dec 07). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Frozen bakery products market size to hit US$ 30,615.3 million, globally, by 2028 at a 5.7% CAGR: Industry trends, demand, share, value, analysis & forecast report | facts & factors. (2023, Jan 12). PR Newswire Europe Including UK Disclose. Retrieved from ABI/INFORM Collection.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2022, September). Bakery & Confectionary Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB339F). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2022, September). Bread And Bakery Products Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB341F). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2022, May). Bakery & Confectionary Market Global Briefing 2022 (Report Code MKB3393). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2022, May). Bread And Bakery Products Market Global Briefing 2022 (Report Code MKB341E). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2021, December). Bakery & Confectionary Global Market Competitor Briefing 2021 (Report Code MKB339D). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2020, November). Bakery & Confectionary Investment Competitor Outlook 2020: Covid 19 Impact and Recovery (Report Code MKB339C). BCC Research. Retrieved from BCC Research database.
  • BCC Research. (2020, October). 2021 U.S. Bread & Bakery Product Manufacturing Industry-Industry & Market Report (Report Code MBR1077A). BCC Research. Retrieved from BCC Research database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Barnes Reports: Bread & Bakery Product Mfg. (NAICS 31181). (2023). United States Bread & Bakery Product Manufacturing Industry Report, 1–184.
  • MarketLine Industry Profile: Bakery & Cereals in Canada. (2022). Bakery & Cereals Industry Profile: Canada, 1–42.
  • MarketLine Industry Profile: Bakery & Cereals in North America. (2022). Bakery & Cereals Industry Profile: North America, 1–40.
  • Barnes Reports: Grocery Stores Industry (NAICS 44511): Product Line: Bakery products baked on premises. (2022). United States Supermarkets & Grocery Stores Product Lines, 1–88.
  • Barnes Reports: (NAICS 445291): Baked Goods Stores. (2020). United States Baked Goods Stores Industry Report, 1–196.
  • McTaggart, J. (2022). Global Inspiration: THE TIME IS RIGHT FOR SUPERMARKET BAKERIES TO STEP UP THEIR INTERNATIONAL DESSERT ASSORTMENTS. Progressive Grocer, 101(11), 42–44.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Kanda, S. (2023, February). Bread Production in Canada: Canada Industry (NAICS) Report 31181CA/Manufacturing in Canada. IBISWorld.
  • Buchko, M. (2022, September). Specialty Food Stores in Canada: Canada Industry (NAICS) Report 44529CA/Retail Trade in Canada. IBISWorld.
  • Le, T. (2023, January). Bakery Cafes in the US: US Specialized Industry Report OD4319/Consumer Goods and SErvices. IBISWorld.
  • Diment, D. (2023, January). Bread Production in the US: US Industry (NAICS) Report 31181/Manufacturing. IBISWorld.
  • Rose, A. (2022, September). Fresh Bread & Bakery Goods Wholesaling in the US: Report OD5876/Specialized Industry Report OD4319/ Consumer Goods and Services. IBISWorld.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Packaged Facts. (2023, February). Home Baking: US Market Trends & Opportunities, 2nd Edition. Retrieved from MarketResearch.com Academic.
  • Freedonia Focus Reports. (2022, May). Food Retail: United States. Retrieved from MarketResearch.com Academic.
  • Freedonia Focus Reports. (2021, February). Bread & Bakery Products: United States. Retrieved from MarketResearch.com Academic.
  • Freedonia Focus Reports. (2018, September). Bread & Bakery Products: United States. Retrieved from MarketResearch.com Academic.
  • Freedonia Focus Reports. (2018, June). Grain and Bakery Innovation: Culinary Trend Tracking Series. Retrieved from MarketResearch.com Academic.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.