Published: June 23, 2016
Updated: November 22, 2021
Conduct Your Customer Research
- Create your customer analysis
- Identify your target customers
- Demonstrate how your products and services satisfy your customers' needs
Checklist
- Who is going to buy my services (e.g., homeowners, or...)?
- What is the future outlook of my target market?
- What do people spend on my type of products?
- What is demographic data and how can it help me research my customers?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to business research basics.