Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- TIP: Browse by Topic in the Restaurants and Dining category.
Passport GMID (formerly Global Market Information Database)
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries. At UBC this resource is only available to current UBC students, staff and faculty; it is not available for walk in-users.
- RTD Coffee in Canada. (2022, January.) Passport. Retrieved from Passport GMID database.
- Barry, M. (2021, January 25). Coffee Shops in the New Normal. Passport. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- Hamill, Anna. (2020, July). Three ways that Starbucks is preparing for post-pandemic consumer needs. WARC. Retrieved from WARC: World Advertising Research Center database.
Primary Research
Sometimes doing your own market research is the only way to learn about your potential customers. If this is the case, you may need to conduct focus groups, interviews, surveys, or some other form of data collection. But before you commit time and energy to this kind of research, be sure to try the sources listed in this section.
CANSIM | Statistics Canada's key socioeconomic database. Information is updated daily. This formerly fee-based service is now available for free.
The Daily – Statistics Canada | Premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.