Market Share & Size

Published: February 1, 2023
Updated: February 8, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • The graphic design market to witness huge growth of USD 75.8 billion by 2029 with CAGR 4.5% says adroit market research: The graphic design market meanwhile, uses primary markets, product segments, applications, and geographical research to reflect detailed growth prospects, the industry climate, and industry shares. (2022, Oct 27). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Graphic design services - quarterly update 4/18/2022. (2022). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
  • Graphic design services - quarterly update 1/31/2022. (2022). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
  • The 10 graphic designers to watch in 2021. (2021, Jan 05). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Rivergate marketing expands offerings with graphic design services for B2B clients in engineering and technology: With an experienced graphic designer on staff, rivergate marketing now offers comprehensive design services, complementing the company's digital marketing service offerings for clients. (2021, Jun 17). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Spina, C. (2020). Accessible and engaging graphic design. Public Services Quarterly, 16(3), 194-199. Retrieved from ABI/INFORM Collection.
  • Aycock, A. (2020, 09). What info pros should know about graphic design. Information Today, 37, 18-19. Retrieved from ABI/INFORM Collection.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2020, October). 2021 U.S. Graphic Designs Services Industry-Industry & Market Report (Report Code MBR1180A). BCC Research. Retrieved from BCC Research Database.
  • BCC Research. (2020, November). Specialized Design Services Investment Competitor Outlook 2020: Covid 19 Impact and Recovery (Report Code MKB212E). BCC Research. Retrieved from BCC Research Database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Montgomery, A. (2016). What does the design industry look like? Design Week (Online Edition), 1. Retrieved from Business Source Ultimate database.
  • There’s no limit to business branding. (2022). Business Weekly (Knowledge Bylanes), N.PAG. Retrieved from Business Source Ultimate database.
  • Banes Reports: GRAPHIC DESIGNS SERVICES INDUSTRY (NAICS 54143). (2022). United States Graphic Designs Services Industry Capital & Expenses Report, 1–222. Retrieved from Business Source Ultimate database.
  • Barnes Reports: Graphic Designs Services Industry (NAICS 54143). (2022). United States Graphic Designs Services Industry Report, 1–196. Retrieved from Business Source Ultimate database.
  • Barnes Reports: Graphic Designs Services Industry (NAICS 54143). (2022). Worldwide Graphic Designs Services Industry Report, 1–140. Retrieved from Business Source Ultimate database.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Konstantinovic, D. (2022, August). AI art could change advertising forever, but it’s not there yet. Retrieved from eMarketer.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • DellaCamera, C. (2022, September). Graphic Designers in Canada: Industry report 54143CA. IBISWorld. Retrieved from IBISWorld database.
  • Ristoff, J. (2022, June). Graphic Designers in the US: Industry Report 54143. IBISWorld. Retrieved from IBISWorld database.
  • McGrath, S. (2021, May). Global Graphic Designers: Industry Report L6723-GL. IBISWorld. Retrieved from IBISWorld database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2022, August). IT Services: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Packaged Facts. (2018, June). Pet Product Packaging Innovation. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.