Find Customer Info

Published: Jun 21, 2017
Last Updated: Aug 22, 2018
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 Conduct Your Customer Research 

  • Create your customer analysis
  • Identify your target customers
  • Demonstrate how your products and services satisfy your customers' needs


  • Who is going to buy my services (e.g., small businesses, nonprofits, or...)?
  • What is the future outlook of my target market (e.g., graphic design market forecast)?
  • What do organizations spend on graphic design services?
  • What is demographic data and how can it help me research my customers?
  • What preferences do consumers have regarding print or online media?

Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to business research basics.