Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Gonzales, E. (2020). Commercial building construction in Canada: Industry report 23622ACA. IBISWorld. Retrieved from IBISWorld Industry Reports database.
- Gonzales, E. (2019). Environmental consulting in Canada: Industry report 54162CA. IBISWorld. Retrieved from IBISWorld Industry Reports database.
- Kanda, S. (2020). Renewable Power in Canada: Industry report 22111BCA. IBISWorld. Retrieved from IBISWorld Industry Reports database.
- McGrath, S. (2020). Global biotechnology: Industry report L6724-GL. IBISWorld. Retrieved from IBISWorld Industry Reports database.
- McGrath, S. (2020). Beef Cattle Production in Canada: Industry report 11211CA. IBISWorld. Retrieved from IBISWorld Industry Reports database.
- Patel, K. (2021). Sustainable building material manufacturing in the US: Industry report NN005. IBISWorld. Retrieved from IBISWorld Industry Reports database.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2020). Foodservice single-use products: Canada. Market Research Academic. Retrieved from marketresearch.com academic database.
- Freedonia Focus Reports. (2020). Siding: Canada. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2016). Garden and grove: culinary trend tracking series. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2015). Green household cleaning and laundry products in the U.S., 3rd edition. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2020). Meat, poultry & seafood alternatives: outlook for plant-based & cultured cell-based consumer products. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2020). Vegan, vegetarian, and flexitarian consumers. Market Research Academic. Retrieved from marketresearch.com academic database.
Mergent Market Access
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.
- Mergent. (n.d.). America Greener Technologies Inc [Company Profile]. Retrieved April 12, 2021 from Mergent Online database.
- Mergent. (n.d.). Code Green Apparel Corp [Company Profile]. Retrieved April 12, 2021 from Mergent Online database.
- Mergent. (n.d.). Consolidated Ecoprogress Technology Inc [Company Profile]. Retrieved April 12, 2021 from Mergent Online database.
- Mergent. (n.d.). Mojo Organics Inc [Company Profile]. Retrieved April 12, 2021 from Mergent Online database.