Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Packaged Facts. (2020). Vegan, vegetarian, and flexitarian consumers. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2016). Garden and grove: culinary trend tracking series. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2015). Green household cleaning and laundry products in the U.S., 3rd edition. Market Research Academic. Retrieved from marketresearch.com academic database.
- Packaged Facts. (2020). Meat, poultry & seafood alternatives: outlook for plant-based & cultured cell-based consumer products. Market Research Academic. Retrieved from marketresearch.com academic database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- Beckwith, G., & Villena, K. (2021, February). From sustainability to purpose in beauty. Passport. Retrieved from Passport GMID database.
- Bremner, C. (2020, December). From sustainability to purpose: Roadmap to recovery for travel and tourism. Passport. Retrieved from Passport GMID database.
- Downey, R., & Neubronner, J. (2021, February). From sustainability to purpose: A reshaping of priorities in drinks and tobacco. Passport. Retrieved from Passport GMID database.
- Euromonitor International. (2021, April). Global sustainability trends. Passport. Retrieved from Passport GMID database.
- Koerten, J. (2021, January). From sustainability to purpose: Mapping the opportunity in pet care. Passport. Retrieved from Passport GMID database.
- Misiunaite, D. (2020, April). Sustainability: Canada. Passport. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- Elden, J. (2020). Recycling content for a greener advertising future. WARC. Retrieved from WARC database.
- Euromonitor. (2015). Eco Worriers: Global Green Behaviour and Market Impact - Executive Briefing. WARC. Retrieved from WARC database.
- Payne, I., Clayton, G., & Baverstock, A. (2020). Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging. WARC. Retrieved from WARC database.
- WARC Staff. (2020). Lenzing patches sustainability knowledge gap in fashion with Tencel™ brand “Feel So Right” movement. WARC. Retrieved from WARC database.
- WARC Staff. (2020). Weleda: Inner Nature. WARC. Retrieved from WARC database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
- Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
- How COVID-19 Can Drive Consumers to Accelerate Sustainable Practices
- Ipsos Perils of Perception: climate change
- Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
- British Columbia Real Estate Association. (2005). British Columbia Real Estate Association Poll: January 2005, Question 2 [In your view, what is the most important issue related to growth and development in your community?] [CNIPSOSR.CIR01172005A.R04]. Ipsos-Reid. Retrieved from Roper Centre for Public Opinion database.
- Democracy Corps. (2009). Democracy Corps Poll: November 2009, Question 56 [Now I am going to read you several specific economic proposals that could be considered by the Congress. For each proposal please tell me whether this is something that you favor or oppose....Develop a 'green bank' to open new credit markets and provide stable financing for businesses to invest in new alternative and efficient energy technologies to create jobs…] [USGREEN.09DCNOV.R65]. Greenberg Quinlan Rosner Research. Retrieved from Roper Centre for Public Opinion database.
- Quinnipiac University Polling Institute. (2021). Quinnipiac University Poll, Question 53 [Do you think that climate change in the United States is a crisis, a problem but not a crisis, or not a problem at all?] [31118358.00052]. Quinnipiac University Polling Institute. Retrieved from Roper Centre for Public Opinion database.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.