Your Target Market

Published: June 5, 2024
Updated: June 6, 2024

Your Target Market

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Passport GMID (formerly Global Market Information Database)

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.

Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries. 

  • Euromonitor International. (2024, March 20). Global Market Overview of Poultry and Chicken. Passport. Retrieved from Passport GMID database.
  • Euromonitor International. (2024, February 5). Global Market Overview of Beef. Passport. Retrieved from Passport GMID database.
  • Euromonitor International. (2023, December 28). Global Market Overview of Wheat. Passport. Retrieved from Passport GMID database.
  • Euromonitor International. (2023, December). Fresh Food in North America. Passport. Retrieved from Passport GMID database.
  • Euromonitor International. (n.d.). Company Shares Data [Processed Fruit and Vegetables, Canada] [Data set]. Passport. Retrieved from Passport GMID database. 
  • Euromonitor International. (n.d.). Company Shares Data [Vegetable, Potato and Fruit Products, Canada] [Data set]. Passport. Retrieved from Passport GMID database. 
  • Euromonitor International. (n.d.). Economies and Consumers Annual Data [Production of Beef and Veal, Canada] [Data set]. Passport. Retrieved from Passport GMID database. 

WARC: World Advertising Research Center

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.

Public Opinion Polls

Ipsos

Links to Canadian, U.S. and international polls. Includes polls on consumer goods.

Roper Center for Public Opinion

Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.

Primary Research

The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:

  • Advertising, blogs and sales brochures
  • Your personal network and employees
  • Direct observation, focus groups and interviews with potential customers

The Daily - Statistics Canada

The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.