Your Target Market
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Statista
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.
- Statista. (2020). Waste Management & Recycling in the U.S. 2020. Statista. Retrieved from Statista database.
- Tiseo, I. (2020). B.C.'s recycling rate by material type 2018. Statista. Retrieved from Statista database.
- Tiseo, I. (2019). Key statistics on the recycling facilities industry in Canada in 2018. Statista. Retrieved from Statista database.
- Tiseo, I. (2021). Waste trade worldwide - Statistics & Facts. Statista. Retrieved from Statista database.
- Varrella, S. (2021). Employer business counts in admin support, waste management by size Canada 2018. Statista. Retrieved from Statista database.
- Tiseo, I. (2020). Total volume of waste disposal in Canada in 2018, by province. Statista. Retrieved from Statista database.
- Tiseo, I (2021). Recycling in the United States - Statistics & Facts. Statista. Retrieved from Statista database.
- Tiseo, I (2021). Global E-Waste - Statistics & Facts. Statista. Retrieved from Statista database.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2020, March). Municipal solid waste: United States. Market Research Academic. Retrieved from Market Research Academic database.
- Freedonia Focus Reports. (2020, February). Recovered packaging: United States. Market Research Academic. Retrieved from Market Research Academic database.
- Freedonia Focus Reports. (2020, January). Waste management: United States. Market Research Academic. Retrieved from Market Research Academic database.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- Zebrauskaite, I. (2021, February). Utilities and recycling in Canada. Passport GMID. Retrieved from Passport GMID database.
- Balciauskaite, K. (2020, May). Recycling of Non-metal Waste and Scrap in Canada: ISIC 372. Passport GMID. Retrieved from Passport GMID database.
- Balciauskaite, K. (2020, May). Recycling of Metal Waste and Scrap in Canada: ISIC 371. Passport GMID. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- WARC Staff. (2015). ABCRC: Every empty counts DM. WARC. Retrieved from WARC database.
- WARC Staff. (2019). Institute of Waste Management of Southern Africa: Research for sustainable reputational growth. WARC. Retrieved from WARC database.
- WARC Staff. (2019). International Finance Corporation: Making e-waste recycling a way of life. WARC. Retrieved from WARC database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
- Consumers want brands to help them reduce their waste
- Sorting America’s Recycling Problem
- Nine in Ten Adults Recycle, but Only Half Do So Daily
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
- Diane D. Blair Center of Southern Politics & Society, University of Arkansas. (2020). The Arkansas Poll, Question 2021. [Please tell me if you do, or do not,...recycle to help protect the environment] [31118228.00019]. Roper Center for Public Opinion Research. Retrieved from Roper Centre for Public Opinion database.
- Gallup Organization. (2020). Gallup Poll, Question 4 [Which of these, if any, have you, yourself, done in the past year?...Voluntarily recycled newspapers, glass, aluminum, motor oil or other items] [31117210.00023]. Roper Center for Public Opinion Research. Retrieved from Roper Centre for Public Opinion database.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
CANSIM | Statistics Canada's key socioeconomic database. Information is updated daily. This formerly fee-based service is now available for free.
- Business sector characteristics of the waste management industry
- Canadian Business Counts, with employees, census metropolitan areas and census subdivisions, June 2020
- Disposal of waste, by source
- Waste materials diverted, by type and by source
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.