Market Share & Size

Published: May 17, 2023

Updated: May 17, 2023

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

Motion picture, movies, films, television (TV) programming and video production, distribution and exhibition industry (U.S.) analytics, extensive financial benchmarks, metrics and revenue forecasts to 2029, NAIC 512100 published february 10, 2023. (2023). (). Houston: Plunkett Research, Ltd. Retrieved from ABI/INFORM Collection
Hollyland strengthens position in video production industry with enhanced wireless solution ecosystem. (2023). Telecomworldwire. Retrieved from ABI/Inform Collection.
Video production services market [2022- 2027] | Industry share, size, growth factors, demand insights, on-going trends, key players, geographical segmentation, key findings, latest technology and forecast | industry research biz: Global video production services market size was valued at USD 30200.0 million in 2021 and is expected to expand at a CAGR of 8.39% during the forecast period, reaching USD 48970.0 million by 2027. (2022, Nov 07). NASDAQ OMX's News Release Distribution Channel.Retrieved from ABI/Inform Collection.
"Vidext democratizes professional video production. it is very expensive to produce videos at the speed demanded by the market and audience.". (2022, Oct 18). CE Noticias Financieras. Retrieved from ABI/Inform Collection.
Global video production cameras market to exceed value of USD 57.92 billion by 2031; increasing demand from entertainment industry to elevate market growth – research nester: Key companies covered in the global video production cameras market research report (2022, Oct 14). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/Inform Collection.
2022 worldwide motion pictures & video production industry-industry & market report. (2021). (). Bonita Springs: Barnes Reports. Retrieved from ABI/INFORM Collection.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

Barnes. (2020, October). 2021 U.S. Motion Pictures & Video Production Industry-Industry & Market Report [Report Code MBR1158A]. BCC Research. Retrieved from BCC Research database.
TBRC. (2022, September). Film And Video Market Global Briefing 2022: Ukraine-Russia War Impact. [Report Code MKB119H]. Retrieved from BCC Research database.
TBRC. (2022, May). Film And Video Market Global Briefing 2022. [Report Code MKB119G]. Retrieved from BCC Research database.
TBRC. (2020, November). Film And Video Investment Competitor Outlook 2020: Covid 19 Impact and Recovery. [Report Code MKB119E]. Retrieved from BCC Research database.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

Barnes Reports: Motion Pictures & Video Production Industry (NAICS 51211). (2023). United States Motion Pictures & Video Production Industry Report, 1–184. Retrieved from Business Source Ultimate.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

Goldman, J. (2023, March 1). YouTube unveils its creator-centric 2023 priorities. eMarketer. Retrieved from eMarketer database.
Lebow, S. (2022, December 14). TV productions surged in the past decade, but 2023 may look different. eMarketer. Retrieved from eMarketer database.
Benes, R. (2022, December 20). Q4 2022 Digital Video Trends: Netflix and Disney+ Introduce Ads, YouTube Ad Revenues Decline, and AVOD’s on Pace to Reach Half the US Population. eMarketer. Retrieved from eMarketer database.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

McGrath, S. (2021, November). Movie, TV & Video Production in Canada. CANADA INDUSTRY (NAICS) REPORT 51211CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Koronios, E. (2021, April). Video Postproduction Services in Canada. CANADA INDUSTRY (NAICS) REPORT 51219CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Pigott, M. (2022, July). Global Movie Production & Distribution. CANADA INDUSTRY (NAICS) REPORT 51211CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Wood, G. (2023, February). Movie & Video Production in the US. GLOBAL INDUSTRY REPORT Q8711-GL / OTHER GLOBAL COMMUNITY, SOCIAL AND PERSONAL SERVICE ACTIVITIES. Retrieved from IBISWorld database.
Ristoff, J. (2023, February). Video Postproduction Services in the US. US INDUSTRY (NAICS) REPORT 51219 / INFORMATION. Retrieved from IBISWorld database.
Egan, S. (2021, July). Film Animation Services in the US. US SPECIALIZED INDUSTRY (NAICS) REPORT OD4580 / TECHNOLOGY. Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Freedonia Focus Reports. (2023, April). Motion Pictures & Video: United States. Retrieved from Marketresearch.com database.
Freedonia Focus Reports. (2020, September). Audio & Video Equipment: United States. Retrieved from Marketresearch.com database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.