In this section you will learn how to:
- Gather and analyze competitive information
- Define your competitive edge
- Use benchmarking tools to create your financial analysis
- Locate information for your organizational plan
Find resources that help you answer the following questions:
- Who are your competitors, where are they located, and what is their share of the market?
- How can annual reports, security filings, and other financial records help you learn about your competitors?
- What are your competitors’ strengths and weaknesses?
- What information is available about BC tradeshows?
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What is benchmarking and how is it used?
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