Competitive Analysis Goals

In this section you will learn how to:

  • Gather and analyze competitive information
  • Define your competitive edge
  • Use benchmarking tools to create your financial analysis
  • Locate information for your organizational plan

Find resources that help you answer the following questions:

  • Who are your competitors, where are they located, and what is their share of the market?
  • How can annual reports, security filings, and other financial records help you learn about your competitors?
  • What are your competitors’ strengths and weaknesses?
  • What information is available about BC tradeshows?
  • What is benchmarking and how is it used?

     
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