Digital technology continues to open new doors in the world of advertising. Whether they’re engaging with customers on social media or leveraging consumer data for personalized campaigns, businesses have more opportunities than ever to reach their target market. As smartphone technology occupies a greater role in our lives, it’s increasingly easy for businesses to reach their customers wherever they might be or whatever they might be doing. However, mobile advertising is no easy feat and requires some strategic insight in order to generate revenue.
conducting day-to-day business functions over the internet and/or other electronic networks. includes e-commerce
To continue the series on adopting digital technologies for small businesses in Canada, our friends at the Women’s Enterprise Centre highlight low-cost ways to create an online presence. This post was originally published on the Women’s Enterprise Centre blog on June 11, 2014.
This issue of our Adopting Digital Technology series focuses on monetary transactions, specifically for those small businesses working in business to consumer (B2C) environments, such as a coffee shop, retail shop, restaurant – the list goes on! Every business is at a different degree of technology adoption, and this article addresses the varying degrees of integration.
Work smarter, not harder! You already know that entrepreneurs are go-getters; on any given day these Jack-of-All-Trades’ job titles could be accountant, customer service rep, therapist, motivational speaker or IT specialist.
Keeping track of your financials can seem daunting when you are starting or growing your small business. Accountants and bookkeepers can be expensive, so for entrepreneurs looking to tackle the job themselves, these online tools can help you get expenses under control.
Meakin Pivoting During the Pandemic Connor Meakin is a UBC Alumnus and the owner of a small business in Vancouver. We are excited to feature Connor as our latest guest blog writer. Guest Post: Pivoting During the Pandemic
Online retail stores are virtual establishments that sell a variety of consumer or business-to-business products through e-commerce transactions. Online stores allow an owner to reach a larger and more geographically diverse group of potential consumers - and can lower operating costs by eliminating the need to rent or lease a brics and mortar storefront location. As e-commerce continues to grow in popularity, the opportunities for successful online businesses will also expand.
Taking an Uber home from a night on the town, booking a cutesy cottage on Airbnb, and even signing up for some freelance tasks on Upwork. What do these three things have in common? These increasingly popular actions are all ways to participate in the growing economic model known as the sharing economy. What is a Sharing Economy? According to Entrepreneur.com, a sharing economy is an economic model that “connects individuals who need a particular product or service with other individuals who have or can render that particular product or service”.
Bank of Canada predicts 2% GDP growth for Canada for 2017. As a new year begins experts often write about popular trends we are likely to see. We read through these predictions to see what might be useful for small businesses in British Columbia. The following is a list of eight different trends that is food for thought for entrepreneurs.
The past decade has seen e-commerce occupy a greater role in our everyday lives. As startups continue to explore options outside the brick-and-mortar way of doing business, web channels are increasingly used to sell everything from music to groceries to various oddities. It’s easy to see why: if you’re never more than a click away from your customers, you maximize your potential to reach them no matter where they are or what they might be doing.