Please use this tag to correlate articles written by guest bloggers.

Guest Posts

Guest Post: Cut Overhead by Reducing Power Usage

May 5, 2013

Whether you work alone or have an office full of employees, monthly utility bills can comprise a significant portion of your company's expenditures. But just because your initial budget may have accounted for several hundred dollars a month (or far more) of electricity usage doesn't mean that you're obliged to keep up that quota. By chipping away at your monthly bill through simple measures, you will free up more money for all of your business's other needs.

Guest Post: Pivoting During the Pandemic

Dec 12, 2020

Meakin Pivoting During the Pandemic Connor Meakin is a UBC Alumnus and the owner of a small business in Vancouver. We are excited to feature Connor as our latest guest blog writer. Guest Post: Pivoting During the Pandemic  

How To Use Content Marketing To Grow Your Construction Business

Nov 11, 2020

Content marketing is using information for marketing purposes. The information can be in any medium, including writing, videos, infographics, photos, slide presentations, podcasts, and many more. It contrasts with explicitly promotional marketing material. Nobody watches a car ad to gain information about road safety, for example. An ad for a car is explicitly promotional and so it’s not content marketing. But a car manufacturer’s blog post that talks about how to drive safely in icy conditions is an example of content marketing.

How to Use Infographics To Get More Customers

Aug 8, 2015

Unless you’ve been living in a bomb shelter, you would’ve seen the explosive growth of infographics over the last few years on the internet. Infographics are popular because they summarize complex information into simple to understand visualizations.

Meet Marco Pasqua! Entrepreneur Profile Highlights

May 5, 2018

Marco Pasqua is a speaker, writer, and entrepreneur. He sits down to talk with us about founding the CUBE Principle in Vancouver, BC., and his journey from having a concept to creation and explore challenges and lessons along the way.

Supporting Small Businesses in the Time of COVID-19

Apr 4, 2020

Tory Braun from Okanagan Young Professionals Collective Discusses #LocalLoveBingo We are living in unprecedented times. As we all do our best to plank the curve, small businesses are forced to adapt to the new normal of physical distancing. Restaurants can no longer serve in their establishments, local bookstores are doing curb-side pickup, and small fashion retailers are quickly shifting to online-only.