Market Share & Size

Published: May 16, 2022
Updated: May 18, 2022

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Other Library Resources

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • NASDAQ OMX’S News Release Distribution Channel. (2021, March). Angling & hunting equipment market research report - Global forecast to 2025 - Cumulative impact of COVID-19. New York: NASDAQ OMX’S News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • NASDAQ OMX’S News Release Distribution Channel. (2021, February). Insights on the fishing, hunting and trapping global market to 2030 - Identify growth segments for investment. New York: NASDAQ OMX’S News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Plunkett Analytics Reports. (2018). Agriculture, crops, fruit and vegetable growing (farming); animals (livestock) operations and feedlots; fishing; and timber lands industry (U.S.) analytics, extensive financial benchmarks, metrics and revenue forecasts to 2025, NAIC 110000. Houston: Plunkett Research, Ltd. Retrieved from ABI/INFORM Collection.
  • NASDAQ OMX’S News Release Distribution Channel.(2020, December). Global fishing, hunting and trapping industry: Global fishing, hunting and trapping market to reach US$788. 4 billion  by the year 2027. (2020, Dec 11). New York: NASDAQ OMX’S News Release Distribution Channel. Retrieved from ABI/INFORM Collection.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Pellegrini, M. (2020). “Call of the wild: Sustainability, health and flavor are driving consumers to seafood.” National Provisioner 234 (2): 22–27. Retrieved from Business Source Complete.
  • Scholtens, B., & Oueghlissi, R. (2020). Shocks and fish stocks: The effect of disasters and policy announcements on listed fishing companies’ market value. Business Strategy & the Environment (John Wiley & Sons, Inc), 29(8), 3636–3668. Retrieved from Business Source Complete.
  • Southwick, R., & Scuderi, B. (2019). Examining segments of the U.S. hunting market. Shooting Industry, 64(10), 46–47. Retrieved from Business Source Complete.
  • van Schaick, D. (2020). Sardine fishing in a storm: How B2B marketing will change after the pandemic: B2B marketers must use the current disruption to shift their habits and focus on more effective ways of working and communicating. Marketing Week (Online Edition), 1.  Retrieved from Business Source Complete.
  • Yousif, N. (2020). Keeping skin in the game. Maclean’s, 133(3), 11–12. Retrieved from Business Source Complete.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Buchko, M. (2020, August). Fishing & seafood aquaculture in Canada: Industry report 11411CA. IBISWorld. Retrieved from IBISWorld database.
  • Egan, S. (2020, September). Hunting & trapping in the US: Industry report 11421. IBISWorld. Retrieved from IBISWorld database.
  • Madigan, J. (2021, February). Fishing in the US: Industry report 11411. IBISWorld. Retrieved from IBISWorld database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Packaged Facts. (2013, June). Fish and seafood trends in the U.S. Market Research Academic. Retrieved from marketresearch.com academic database.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.

  • The Appalachian Wildlife Foundation Inc. (2019). Mergent Online. Retrieved from Mergent Online database.
  • Clearwater Seafoods Inc. (2020). Mergent Online. Retrieved from Mergent Online database.
  • Comanche Nation Gaming Commission. (n.d.). Mergent Online. Retrieved from Mergent Online database.
  • Tinlet Fishing Ltd. (n.d.). Mergent Online. Retrieved from Mergent Online database.