Your Target Market
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Packaged Facts. (2013, June). Fish and seafood trends in the U.S. Market Research Academic. Retrieved from marketresearch.com academic database.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- Euromonitor International. (2020, May 28). Fishing in Canada: ISIC 5. Passport GMID. Retrieved from Passport GMID database.
- Euromonitor International. (2020). Market sizes [Fish and seafood, Canada, 2015-2020] [Data Set]. Passport GMID. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- WARC Staff. (2016). Atlantika brand creation.
- WARC Staff. (2018). Recreational boating and fishing foundation: Make America bait again – turning the participation tide for fishing and boating. WARC. Retrieved from WARC database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
- Boyon, N. & Martin, R. (2020, January 6). Global advisor: Measures to curb overfishing receive widespread support globally. Ipsos. https://www.ipsos.com/en-us/news-polls/global-advisor-sustainable-fishing
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
- Gallup Canada, Inc. (2000). Gallup Canada poll # 2000-10 (Version 3) [Dataset]. Cornell University, Ithaca, NY: Roper Center for Public Opinion Research.
- Washington Post, Stanford University & ABC News. (2007). ABC News/Stanford University/Washington Post poll: Global warming, question 36 [USABCWP.042007.R29]. TNS Intersearch. Cornell University, Ithaca, NY: Roper Center for Public Opinion Research.
The Conference Board of Canada
An independent applied research organization in Canada. Produces research into the issues facing Canada as a nation.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.