Market Share & Size
Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Other Library Resources
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Canada's first ever 24-hour movement guidelines for adults help make the whole day matter. (2020, Oct 15). PR Newswire. Retrieved from ABI/INFORM Collection.
- GYMGUYZ ranked no. 126 on entrepreneur's top 2020 growth franchises: Amid a strong year for the mobile personal training brand, GYMGUYZ gains recognition on the highly competitive list. (2020, Oct 27). PR Newswire. Retrieved from ABI/INFORM Collection.
- NPE and canfitpro strengthen partnership to increase the success of canadian fitness professionals and fitness businesses: NEW business education and coaching initiatives for fitness pros and boutique studio owners. (2020, Feb 06). PR Newswire. Retrieved from ABI/INFORM Collection.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- Journal, J.M. (2020). A fitness regimen helps keep Covid pandemic stress in check. Wall Street Journal - Online Edition. Retrieved from Business Source Ultimate.
- Mateo, A. (2021). What’s the best home-exercise equipment -- for any budget? Wall Street Journal - Online Edition, N.PAG. Retrieved from Business Source Ultimate.
- Orton, T. (2020). Staying fit, staying indoors: Personal trainers offer their advice on how to maintain active lifestyle. Business in Vancouver. 1578(8). Retrieved from Business Source Ultimate.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- eMarketer (2021). Mobile health and fitness app download and consumer spending growth in select countries, 2020. Retrieved from eMarketer database
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Fernandez, C. (2020). US Specialized Industry Report OD4189: Personal Trainers. IBISWorld. Retrieved from IBISWorld Industry Reports.
- Le, T. (2021). US Specialized Industry Report OD4189 / Life Sciences. Personal Trainers. IBISWorld. Retrieved from IBISWorld Industry Reports.
- Buchko, M. (2020). Canada industry (NAICS) report 71394CA gym, health & fitness clubs in Canada. IBISWorld. Retrieved from IBISWorld Industry Reports.
- Mieles, C. (2020). Canada industry (NAICS) report 81219ACA weight loss services in Canada. IBISWorld. Retrieved from IBISWorld Industry Reports.
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.