Market Share & Size

Published: August 12, 2023
Updated: August 12, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Zenfolio releases the 2023 state of the photography industry report. (2023, Apr 20). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
  • Photography services market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - technavio. (2023, Jan 31). PR Newswire. Retrieved from ABI/INFORM database.
  • Camera backpack market to reach US$ 498.8 mn by 2031, as per a TMR study: Rise in number of photography professionals extensively using digital photography tools and kits drives market growth. (2023, Jan 27). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
  • Commercial photography enjoying tremendous opportunity in e-commerce industry, says fact.MR: North america leads the global commercial photography market with 41% market share. (2022, Oct 17). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
  • Demand for commercial photography is expected to evolve at a CAGR of 2.2% by 2032; owing to its tremendous opportunity arising from e-commerce industry. (2022, Oct 07). Financial Services Monitor Worldwide. Retrieved from ABI/INFORM database.
  • Digital photography market 2022 size, share | industry future growth, recent demand, current trends, company profiles, expansion plans, development, revenue, SWOT analysis & volume forecast to 2028 | industry research biz: Global digital photography market size is estimated to be worth US$ 85010 million in 2022 and is forecast to a readjusted size of US$ 123350 million by 2028 with a CAGR of 6.4% during the forecast period 2022-2028. (2022, Aug 26). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
  • Plenoptic camera market is expected to reach $5.87 billion by 2030: Says AMR: High-end technological advancements in cameras and imaging sensors, surge in tourism industry across the globe, and emergence of light field camera technology for high-speed photography applications drive the growth of the global plenoptic camera market. based on application, the industrial segment contributed to the major share in 2020. based on region, on the other hand, the market across asia-pacific would manifest the fastest CAGR by 2030. (2022, Jan 18). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Barnes Reports: Commercial Photography Industry (NAICS 541922). (2023). United States Commercial Photography Industry Report, 1–184.
  • Barnes Reports: Photography Studios Industry (NAICS 541921). (2023). United States Photography Studios Industry Report, 1–184.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Frankland, D. (2022, June 1). What Values-Driven Consumers Really Want: Brands Should Skip the Gimmicks and Focus on Authenticity. eMarketer. Retrieved from eMarketer database.
  • Sevilla, G. (2022, June 14). Nikon to shutter DSLR production as smartphone camera popularity peaks. eMarketer. Retrieved from eMarketer database.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Buchko, M. (2022, November). Photography in Canada / CANADA INDUSTRY (NAICS) REPORT 54192CA / PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES IN CANADA. IBISWorld. Retrieved from IBISWorld database.
  • Villaruel, D. (2023, January). Photography in the US / US INDUSTRY (NAICS) REPORT 54192 / PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES. IBISWorld. Retrieved from IBISWorld database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • (2020, September). Audio and Video Equipment: United States. Marketresearch.com Retrieved from Marketresearch.com database.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.