Market Share & Size
Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Bridal wear market size is to grow by USD 13.88 billion from 2022 to 2027. (2023, Jul 25). PR Newswire. Retrieved from ABI/INFORM Collection database.
- Global bridal wear market to reach US$69.9 billion by the year 2026: Abstract: What`s new for 2022?. (2022, May 05). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- Wedding market 2022 with COVID-19 impact on industry: Growth global industry size, top manufacturers entry, analysis, share, trends, market demand, growth, opportunities and forecast 2027. (2022, Sep 08). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
BCC Research Centre
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- Feitelberg, R. (2022). Splurge or Purge? Bridal Companies Adjust to a Changing Market. WWD: Women’s Wear Daily, 16. Retrieved from Business Source Ultimate.
- Pastore, A. (2022). Wedding Economy Provides Strong Growth Opportunities for Small Businesses. WWD: Women’s Wear Daily, 18. Retrieved from Business Source Ultimate.
- Orton, T. (2022). No more waiting at the altar: wedding boom looms: Industry revenue up in B.C. but still down $96 million compared with pre-pandemic levels. Business in Vancouver, 1697, 7. Retrieved from Business Source Ultimate.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- Stambor, Z. (2022, Apr 8). This year's wedding boom presents a unique opportunity for retailers. eMarketer. Retrieved from eMarketer database.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Rose, A. (2022, October). Wedding Planners in the US / US SPECIALIZED INDUSTRY REPORT OD4412 / CONSUMER GOODS AND SERVICES. IBISWorld. Retrieved from IBISWorld database.
- Thomas, B. (2023, March). Party & Event Planners in the US / US SPECIALIZED INDUSTRY REPORT OD4414 / CONSUMER GOODS AND SERVICES. IBISWorld. Retrieved from IBISWorld database.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.