Starting a new business requires a lot of research from the outset. What is happening in the industry? Who will my competitors be and what are they doing? What is the demand like for my product or service? Knowing how and where to search for this information is vital to the success of a new venture.
To help entrepreneurs and small business owners tackle the business research cycle, the Small Business Accelerator program created a series of five video modules which explain the process. Each tutorial contains a short video, a worksheet and a quiz and takes approximately 20 minutes to work through.
In April 2019, these videos evolved into the “Introduction to Business Research” email series, an initiative which invites entrepreneurs to receive the modules by email to complete over five days. By the end of the series, participants should be familiar with market research basics and understand how they apply them to their situation. The emails also direct to further resources and support available from the Small Business Accelerator program.
Taking part in this educational series is completely free and you can sign up to get started right away. Submitting your details does not add you to any mailing lists – so no need to worry about spam. If you would prefer to browse the tutorials at your own pace, the materials are also freely available on the website.
Comments
Question
When a person have a patent, it is obvious that there are no competitors. How do one deal with this? A Business Plan requires that one find who are the competitors. Any comments?
You may want to read up on
You may want to read up on doing your competitive analysis. Here's a post from Small Business BC titled "understanding your competition' that I hope is useful: https://smallbusinessbc.ca/article/understanding-your-competition/.