Market Share & Size

Published: August 4, 2023
Updated: September 8, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Sheppard, C. L., Yau, M., Semple, C., Lee, C., Charles, J., Austen, A., & Hitzig, S. L. (2023). Access to community support services among older adults in social housing in ontario. Canadian Journal on Aging, 42(2), 217-229. doi:https://doi.org/10.1017/S0714980822000332 Retrieved from ABI/INFORM Collection.
  • Extendicare announces 2023 first quarter results. (2023, May 04). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Zawaly, K., Ripat, J., Guse, L., Katz, A., Edwards, J., & Sibley, K. M. (2023). Re-braiding the strands of life through community rehabilitation, home care, and informal support: A longitudinal collective case study. Canadian Journal on Aging, 42(1), 80-91. doi:https://doi.org/10.1017/S0714980822000137 Retrieved from ABI/INFORM Collection.
  • Home healthcare market to experience substantial growth of USD 189193 million with excellent CAGR of 8.4% by 2029, size, share, trends, key drivers, growth and opportunity analysis: The introduction of newer technologies into this market has significantly increased the current communication flow between patients and healthcare providers, allowing for better, faster, and more effective care. (2022, Nov 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Clavet, N., Hébert, R., Michaud, P., & Navaux, J. (2022). The future of long-term care in quebec: What are the cost savings from a realistic shift toward more home care? Canadian Public Policy, Suppl.Supplement 2, 48, 35. doi:https://doi.org/10.3138/cpp.2022-031 Retrieved from ABI/INFORM Collection.
  • Weissert, W. G., Lesnick, T., Musliner, M., & Foley, K. A. (1997). Cost savings from home and community-based services: Arizona's capitated medicaid long-term care program. Journal of Health Politics, Policy and Law, 22(6), 1329-1357. doi:https://doi.org/10.1215/03616878-22-6-1329 Retrieved from ABI/INFORM Collection.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2021, January). Elder Care Services and Assistive Devices: Global Markets. BCC Research. Retrieved from BCC Research Centre.
  • BCC Research. (2018, January). Home Health Care and Residential Nursing Care Services Global Briefing 2018. BCC Research. Retrieved from BCC Research Centre.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Ansberry, C. (2023, January 23). Caregiver Turnover Strains Households. Wall Street Journal (Online), N.PAG. Retrieved from Business Source Ultimate.
  • Barnes Reports: Home Health Care Services Industry (NAICS 62161). (2023). United States Home Health Care Services Industry Report, 1–184. Retrieved from Business Source Ultimate.
  • Barnes Reports: HOME HEALTH CARE SERVICES INDUSTRY (NAICS 62161). (2022). United States Home Health Care Services Industry Capital & Expenses Report, 1–222. Retrieved from Business Source Ultimate.
  • Barnes Reports: (NAICS 62161): Home Health Care Services Industry. (2022). United States Home Health Care Services Industry Report, 1–196. Retrieved from Business Source Ultimate.
  • MarketLine Company Profile: Extendicare Inc. (2022). In Extendicare Inc. MarketLine Company Profile (pp. 1–24). Retrieved from Business Source Ultimate.
  • Gilfix, M. (2022). The Quality Home Care Crisis: No one is immune, regardless of wealth. Trusts & Estates, 161(7/8), 37–41. Retrieved from Business Source Ultimate.
  • LAWS, F. (2022). Long-term elderly care takes planning. Delta Farm Press, 79(25), 16–17.
  • REESE, E. C. (2021). Healthcare is homeward bound: Hospital-at-home care promises to reshape healthcare delivery in the United States. Hfm (Healthcare Financial Management), 75(8), 20–25. Retrieved from Business Source Ultimate.
  • Hanlon, A. (2021). Providing Skilled Home-Care To The Nation’s Vulnerable Population. Employee Benefits & Wellness Excellence, 8(6), 24–26. Retrieved from Business Source Ultimate.
  • Ansberry, C. (2020, April 28). Demand for In-Home Care Rises During Coronavirus. Wall Street Journal - Online Edition, N.PAG. Retrieved from Business Source Ultimate.
  • Covert, H., Sherman, M., Miner, K., & Lichtveld, M. (2019). Core Competencies and a Workforce Framework for Community Health Workers: A Model for Advancing the Profession. American Journal of Public Health, 109(2), 320–327. https://doi.org/10.2105/AJPH.2018.304737. Retrieved from Business Source Ultimate.
  • Home Caregivers: Who’s the Employer? (2018). Payroll Manager’s Letter, 34(16), 4–5. Retrieved from Business Source Ultimate.
  • Seow, H., Arora, A., Barbera, L., McGrail, K., Lawson, B., Burge, F., & Sutradhar, R. (2018). Does access to end-of-life homecare nursing differ by province and community size?: A population-based cohort study of cancer decedents across Canada. Health Policy, 122(2), 134–139. https://doi.org/10.1016/j.healthpol.2017.11.014. Retrieved from Business Source Ultimate.
  • Kritsonis, T. (2018). The House Call is Making a Comeback. Maclean’s, 131(6), 56. Retrieved from Business Source Ultimate.
  • Noesgaard, M. S. (2018). How Home Health Caregivers’ Perceive the Influence of Professionalism on Their Experienced Work Engagement. Journal of Career Development, 45(4), 378–392. https://doi.org/10.1177/0894845317699516. Retrieved from Business Source Ultimate.
  • Home-care providers. (2016, December 2). Central Penn Business Journal, 32(50), 22. Retrieved from Business Source Ultimate.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Phillips, L. ( 2023, April 7). WellSky launches at-home patient engagement platform. Retrieved from eMarketer database. 
  • Phillips, L. ( 2022, December 13). At-home care is an opportunity–and a challenge–for healthcare players. Retrieved from eMarketer database. 
  • Insiderintelligence.com. (2022, December 13). Status of Care-at-Home Programs According to US Health System Leaders, by Use Case, Sep 2022 (% of respondents in each group) [chart]. Retrieved from eMarketer database.
  • Insiderintelligence.com. (2022, December 13). Benefits of Care-at-Home Services According to US Health System Leaders, Sep 2022 (% of respondents)[chart]. Retrieved from eMarketer database.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Diment, D. (2023, January). Home Care Providers in the US: Industry Report 62161. IBISWorld. Retrieved from IBISWorld Industry Reports.
  • DellaCamera, C. (2022, September). Home Care Providers in Canada: Industry Report 62161CA. IBISWorld. Retrieved from IBISWorld Industry Reports.
  • Clark, C. (2023, March). Elderly & Disabled Services in the US: Industry Report 62412. IBISWorld. Retrieved from IBISWorld Industry Reports.
  • Brocker, M. (2022, November). In-Home Senior Care Franchises in the US: Industry Report OD5597. IBISWorld. Retrieved from IBISWorld Industry Reports.
  • Diment, D. (2022, September). Residential Senior Care Franchises in the US: Industry Report OD5598.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2022, July). Healthcare: United States. Retrieved from Marketresearch.com Academic.
  • Freedonia Focus Reports. (2021, October). Skilled Nursing Facilities: United States. Retrieved from Marketresearch.com Academic.
  • Kalorama Information. (2019, February). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living. Retrieved from Marketresearch.com Academic.
  • Freedonia Focus Reports. (2017, November). Assisted Living: United States. Retrieved from Marketresearch.com Academic

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.