Market Share & Size

Published: May 29, 2019
Last Updated: Jun 24, 2019
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Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases, use 'by title' if you already know the name. Otherwise, you can use the list 'by subject' to find starting places for doing market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Banerjee, A., James, R., McGregor, M., & Lexchin, J. (2018). Nursing Home Physicians Discussing Caring for Elderly Residents: An Exploratory Study. Canadian Journal on Aging, 37(2), 133-144. DOI:10.1017/S0714980818000089
  • Grignon, M, & Spencer, B.G. The Funding of Long-term Care in Canada: What Do We Know, What Should We Know? Canadian Journal on Aging, 37(2), 110-120. DOI:10.1017/S0714980818000028

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies.  Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Barnes & Co. (2019). NAICS 62331: Community Care Facilities for the Elderly. Retrieved from Business Source Complete database.
  • Intrevado, P., Verter, V., & Tremblay, L. (2019). Patient-centric Design of Long-term Care Networks. Heath Care Management Science, 22(2), 376-390. https://doi.org/10.1007/s10729-018-9445-7 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Diment, D. (2019). IBISWorld Industry Report 62161: Home Care Providers in the US. Retrieved from IBISWorld Industry Reports database.
  • Gonzalez, E. (2018). IBISWorld Industry Report 62161CA: Home Care Providers in Canada. Retrieved from IBISWorld Industry Reports database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Kalorama Information. (2019, February 6). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living.
  • Freedonia Focus Reports. (2017, November 30). Elder Care Services: United States.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.  

  • Mergent. (2019). Health Care: North America. A Company and Industry Analysis. Retrieved from Mergent Online database.