Your Target Market
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2022, July). Healthcare: United States. Retrieved from Marketresearch.com Academic.
- Freedonia Focus Reports. (2021, October). Skilled Nursing Facilities: United States. Retrieved from Marketresearch.com Academic.
- Kalorama Information. (2019, February). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living. Retrieved from Marketresearch.com Academic.
- Freedonia Focus Reports. (2017, November). Assisted Living: United States. Retrieved from Marketresearch.com Academic.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- Phillips, L. ( 2023, April 7). WellSky launches at-home patient engagement platform. Retrieved from eMarketer database.
- Phillips, L. ( 2022, December 13). At-home care is an opportunity–and a challenge–for healthcare players. Retrieved from eMarketer database.
- Insiderintelligence.com. (2022, December 13). Status of Care-at-Home Programs According to US Health System Leaders, by Use Case, Sep 2022 (% of respondents in each group) [chart]. Retrieved from eMarketer database.
- Insiderintelligence.com. (2022, December 13). Benefits of Care-at-Home Services According to US Health System Leaders, Sep 2022 (% of respondents)[chart]. Retrieved from eMarketer database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.