Market Share & Size

Published: May 5, 2025
Updated: May 5, 2025

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2023, Mar). Esports: Global Market Trends & Forecast (Report Code CON007B). Retrieved from BCC Research Centre database.
  • BCC Research. (2023, Jan). Video Games: Global Markets (Report Code IFT208B). Retrieved from BCC Research Centre database.
  • BCC Research. (2023, Jan). Global Mobile Gaming Market: Trends, Competitive Intelligence and Sizing (Report Code IFT266A). Retrieved from BCC Research Centre database.
  • BCC Research. (2022, Oct). In-Game Advertising (IGA): Global Markets (Report Code IFT256A). Retrieved from BCC Research Centre database.
  • BCC Research. (2021, May). Innovation Spotlight: IDGA: Video Games (Report Code IFT227A). Retrieved from BCC Research Centre database.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Qiao, L., Tang, W., Hao, G., Xia, Y., & Zhang, J. (2025). When and how to introduce live streaming for video game? Consumers’ trade-off between buying and watching. Omega, 135, N.PAG. https://doi.org/10.1016/j.omega.2025.103306
  • Krafton Acquires Controlling Stake In Nautilus Mobile For Rs 118 Cr. (2025, April 2). Mergers & Acquisition, Private Equity, Venture Cap Snapshot, 6–7.
  • Rockstar Games to Acquire Video Games Deluxe. (2025). Gaming World News, 36(4), N.PAG.
  • Liew, T. W., Siradj, Y., Tan, S.-M., Roedavan, R., Khan, M. T. I., & Pudjoatmodjo, B. (2025). Game-Changer NPCs: Leveling-Up Technology Acceptance and Flow in a Digital Learning Quest. International Journal of Human-Computer Interaction, 41(7), 3994–4014. https://doi.org/10.1080/10447318.2024.2344917
  • Thomson, A. (2025). Ubisoft Carves Out Top Games Unit; Tencent to Get 25% Stake. Bloomberg.Com, N.PAG.
  • Seal, T. (2024). Canada Tightens Foreign Takeover Rules for Video Games and VR. Bloomberg.Com, N.PAG.
  • MarketLine Company Profile: Electronic Arts Inc. (2024). In Electronic Arts Inc. MarketLine Company Profile (pp. 1–38).
  • MarketLine Company Profile: Activision Blizzard, Inc. (2023). In Activision Blizzard, Inc. MarketLine Company Profile (pp. 1–7).
  • Barnes Reports: United States Warehouse Clubs & Supercenters Product Lines Product Line: Games, incl video & electronic games (NAICS 452311). (2022). United States Warehouse Clubs & Supercenters Product Lines, 1–88.
  • Cohendet, P., Simon, L., & Mehouachi, C. (2021). From business ecosystems to ecosystems of innovation: the case of the video game industry in Montréal. Industry & Innovation, 28(8), 1046–1076. https://doi.org/10.1080/13662716.2020.1793737

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Curtis, William. (2025, Apr). Video Games in the US (US NN003). Retrieved from IBISWorld database.
  • Petridis, Alex. (2025, Apr). Social Network Game Development in the US (US OD4564). Retrieved from IBISWorld database.
  • Curtis, William. (2025, Mar). Video Game Software Publishing in the US (US 51121E). 
  • Curtis, William. (2025, Mar). Software Publishing in Canada (Canada 51121CA). Retrieved from IBISWorld database.
  • Lee, Seth. (2024, Sep). Video Games Software Developers in the US (US OD4570). Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2022, Apr). Toys & Games: United States. Retrieved from MarketResearch.com Academic database.
  • Freedonia Focus Reports. (2020, Feb). Toys & Games: United States. Retrieved from MarketResearch.com Academic database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.