Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Use this guide to find sources on the arts, media, and entertainment industries.
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- Clapp, R. (2019). China to Extend its Lead as Largest Video Games Market. WARC Data Points. Retrieved from: https://www.warc.com/content/article/warc-datapoints/china_to_extend_its_lead_as_largest_video_games_market/126958
- Computer and Video Game Design & Development (Emerging Industry Overview). (2011). Encyclopedia of Emerging Industries. Retrieved from: https://www.warc.com/content/article/gale-eei/computer_and_video_game_design_development_emerging_industry_overview/95618
- Packaged Software. (2011). Encyclopedia of Global Industries. Retrieved from: https://www.warc.com/content/article/gale-egi/packaged_software_global_industry_overview/95559
- Pena-Taylor, S. (2019). Trend Shapshot: Fortnite and the rise of Mass-participation Games. WARC Trends. Retrieved from: https://www.warc.com/content/article/warc-trends/trend_snapshot_fortnite_and_the_rise_of_massparticipation_games/125733
- What’s Working in Mobile, Apps and Games. (2019). WARC Category Intelligence. Retrieved from: https://www.warc.com/content/article/warc-wwi/whats_working_in_mobile_apps_and_games/124762
Public Opinion Polls
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Sometimes doing your own market research is the only way to learn about your potential customers. If this is the case, you may need to conduct focus groups, interviews, surveys, or some other form of data collection. But before you commit time and energy to this kind of research, be sure to try the sources listed in this section.
CANSIM | Statistics Canada's key socioeconomic database. Information is updated daily. This formerly fee-based service is now available for free.
- Annual Survey of Service Industries: Software Development and Computer Services (COMP)
- Software Development and Computer Services, Summary Statistics
- Software Development and Computer Services, Industry Expenditures
- Software Development and Computer Services, Sales by Type of Client
- Software Development and Computer Services, Breakdown of Sales
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.
- Digital Economy, July 2017 to June 2018. (2018, August 29). The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/dq180829b-eng.htm
- Table 1: Users and Purchasers of Digital Products, from July 2017 to June 2018. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/t001b-eng.htm
- Table 2: Purchases of Digital Products, from July 2017 to June 2018. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/t002b-eng.htm
- Table 3: Total Spending on Digital Products, from July 2017 to June 2018. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/t003b-eng.htm
- Table 4: Average Spending on Digital Products, from July 2017 to June 2018. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/t004b-eng.htm
- Table 5: Payment Methods as a Proportion of Total Personal Spending, from July 2017 to June 2018. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/180829/t005b-eng.htm
- Measuring Digital Economic Activities in Canada: Initial Estimates. (2019, May 3). The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/pub/13-605-x/2019001/article/00002-eng.htm
- Measuring Digital Economic Activities in Canada, 2010 to 2017. (2019, May 3). The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/190503/dq190503a-eng.htm
- Chart 1: Proportion of Gross Domestic Product by Sector, Canada, 2015. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/190503/cg-a001-eng.htm
- Chart 2: Growth in Gross Domestic Product for the Digital Economy and the Total Economy, Canada, 2011 to 2017. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/190503/cg-a002-eng.htm
- Chart 3: Contribution to Digital Economy Gross Domestic Product by Domain, Canada, 2010 to 2017. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/190503/cg-a003-eng.htm
- Chart 4: Digital Economy Gross Domestic Product as a Proportion of the Total Economy, by Province and Territory, 2017. The Daily. Retrieved from: https://www150.statcan.gc.ca/n1/daily-quotidien/190503/cg-a004-eng.htm