Meakin Pivoting During the Pandemic Connor Meakin is a UBC Alumnus and the owner of a small business in Vancouver. We are excited to feature Connor as our latest guest blog writer. Guest Post: Pivoting During the Pandemic
Change. Extreme. Fortitude. Transformation. Unpredictable. These are some of the words predicted by the creatives at Thoughtmatter to describe 2020 – back in December 2019!
Content marketing is using information for marketing purposes. The information can be in any medium, including writing, videos, infographics, photos, slide presentations, podcasts, and many more. It contrasts with explicitly promotional marketing material. Nobody watches a car ad to gain information about road safety, for example. An ad for a car is explicitly promotional and so it’s not content marketing. But a car manufacturer’s blog post that talks about how to drive safely in icy conditions is an example of content marketing.
With the help of local BC business librarians, we have created a new page in our Business Basics section titled COVID-19 & Business Research to help you find credible business information during these uncertain and rapidly changing times. We have listed freely available public resources, as well as databases that may be licensed through local libraries, including here at UBC Library. You will find curated content on the following categories: Key Business Research Starting Places
Tory Braun from Okanagan Young Professionals Collective Discusses #LocalLoveBingo We are living in unprecedented times. As we all do our best to plank the curve, small businesses are forced to adapt to the new normal of physical distancing. Restaurants can no longer serve in their establishments, local bookstores are doing curb-side pickup, and small fashion retailers are quickly shifting to online-only.
The SBA is making some changes in 2020! In our effort to continually improve our program we are looking for individuals currently in Canada to provide feedback in an online survey. Your time and opinions are invaluable to us, so here’s your chance to help us to push our program in the right direction! What will I be asked to do? You will be asked to complete a survey so we can learn more about your business information needs and overall satisfaction with our services. How long is the survey?
Looking for something fun to do or looking to meet like-minded people? Check out these events happening this month. Pitch Night Vancouver Host: Volition Events Target: entrepreneurs, investors, educators, students, supporters Date: Thursday, March 19 Time: 5:30 - 8:30 PM Location: Fasken Vancouver Cost: By donation Register here Summary: Sign up to pitch an idea or just sit back and listen to others’ ideas!
Have some lofty new goals for your business as your New Year’s resolution? Don’t know where to start? Maybe these events will help: Startup Basics: Startup Accounting Host: Kamloops Innovation Target Audience: Entrepreneurs, Business owners, professionals Date: Thursday, January 30 Time: 5pm – 6pm Location: TRU Generator (Thompson Rivers University) Cost: Free! Register here