Nov 11, 2020
Content marketing is using information for marketing purposes. The information can be in any medium, including writing, videos, infographics, photos, slide presentations, podcasts, and many more.
It contrasts with explicitly promotional marketing material. Nobody watches a car ad to gain information about road safety, for example. An ad for a car is explicitly promotional and so it’s not content marketing. But a car manufacturer’s blog post that talks about how to drive safely in icy conditions is an example of content marketing.