Off the Ground Blog
4 Tips to Make the Most of Mobile Ads—Video Content Roundup
Digital technology continues to open new doors in the world of advertising. Whether they’re engaging with customers on social media or leveraging consumer data for personalized campaigns, businesses have more opportunities than ever to reach their target market. As smartphone technology occupies a greater role in our lives, it’s increasingly easy for businesses to reach their customers wherever they might be or whatever they might be doing. However, mobile advertising is no easy feat and requires some strategic insight in order to generate revenue.
SBA Awarded Achievement in Academic Business Librarianship Award
This year we had the great pleasure of being honoured with the Achievement in Academic Business Librarianship Award!
Industry Overview: Bicycle Business
In the waning months of summer, the SBA finds ourselves reflecting on one of the most quintessential summer props in BC – the bicycle.
Adopting Digital Technology (Part 3 of 5): Using Technology for Financial Transactions
This issue of our Adopting Digital Technology series focuses on monetary transactions, specifically for those small businesses working in business to consumer (B2C) environments, such as a coffee shop, retail shop, restaurant – the list goes on! Every business is at a different degree of technology adoption, and this article addresses the varying degrees of integration.
Try These Four E-Commerce Tips to Boost Your Online Sales—Video Content Roundup
The past decade has seen e-commerce occupy a greater role in our everyday lives. As startups continue to explore options outside the brick-and-mortar way of doing business, web channels are increasingly used to sell everything from music to groceries to various oddities. It’s easy to see why: if you’re never more than a click away from your customers, you maximize your potential to reach them no matter where they are or what they might be doing.
Adopting Digital Technology (Part 2 of 5): WEC Guest Blog on Low-Cost Strategies for Going Online
To continue the series on adopting digital technologies for small businesses in Canada, our friends at the Women’s Enterprise Centre highlight low-cost ways to create an online presence. This post was originally published on the Women’s Enterprise Centre blog on June 11, 2014.
Four Crucial Tips for Cash-Strapped Startups Looking to Hire—Video Content Roundup
It’s a common problem that just about every fledgling startup comes upon sooner or later: how do you assemble a diverse team of skilled individuals without breaking the bank? With a limited amount of funds in your hands, you need to be strategic about bringing new talent into the fold. Finding the right balance between people who will do the job well and people who will do the job for less competitive salaries can be tricky, but it’s something you need to pull off if you want to achieve success. To learn more about hiring on a startup budget, check out the tips below.
Adopting Digital Technology (Part 1 of 5): The Conference Board of Canada's 6 Best Practices
In Canada as well as other places in the developed world, there is a strong shift towards reliance on digital technologies to streamline business practices.However, there is a significant lag in Canadian small and medium enterprises (SMEs) to adopt these technologies.
Four Tips to Turn Your Next Business Pitch into a Home Run—Video Content Roundup
It’s no secret that pitching a business can put a mammoth load of stress on an entrepreneur’s shoulders. You can craft an air-tight business model, but it won’t mean much unless you effectively communicate your vision to others—whether they might be investors, employees, customers or somebody else. These people are looking to be inspired as much as they’re looking to be informed, so you need to pitch in such a way that you capture their imaginations along with their minds. The stakes are high and the rewards are even higher, which is why it’s crucial for entrepreneurs to master this skill.
Anti-Spam Legislation Recap: Another CASL Headline before the Deadline
As the end of the month approaches, the beginning of a new era in Canadian advertising begins with the official implementation of the Canadian Anti-spam Legislation (CASL). Overwhelmed? There are an enormous amount of resources out there and it’s enough to make you want to stop electronic marketing altogether. After taking a few deep breaths, one minute of your time watching this short video from the Government of Canada can give you a simple overview to bring it back to the basics after reviewing all of the literature: