Off the Ground Blog

How to Use Infographics To Get More Customers »

Aug 24, 2015

Unless you’ve been living in a bomb shelter, you would’ve seen the explosive growth of infographics over the last few years on the internet. Infographics are popular because they summarize complex information into simple to understand visualizations.

Tags: Customer Relations, Guest Posts, Marketing

The Wearable Business »

Aug 13, 2015

The Apple Watch and Google Glass are making headlines and wearable technology sales are just skyrocketing.

Tags: Applications & Software, Digital Tech Series, Industry Trends, R&D & Innovation

Don't Stress-Outsource! »

Aug 10, 2015

Work smarter, not harder! You already know that entrepreneurs are go-getters; on any given day these Jack-of-All-Trades’ job titles could be accountant, customer service rep, therapist, motivational speaker or IT specialist.

Tags: Business, E-Business, Financial Matters, Growing, Management & HR, Productivity, Work-Life Balance

Librarians and Entrepreneurship »

Aug 4, 2015

Long gone are the days when libraries were physical spaces to house tangible books, a place where noise is considered a taboo because libraries are a serious place for serious people – not for “hanging out."

Tags: Business Planning, Libraries, Networking

Industry Trends: What's the Deal with Pop-Up Shops? »

Jul 27, 2015

A “pop-up” is a business that is renting a vacant space, part of a larger store, or is quickly assembled in a public area to sell specialty or novelty items

Tags: Business, Doing Research, Industry Trends

Industry Overview: Yoga Studios »

Jul 16, 2015

Yoga has been practiced for over 5,000 years. There are many variations of yoga, all combining a variety of physical, spiritual, and mental disciplines. Over the last few decades, yoga has become very popular in Western culture, with new studios opening up in all major urban centers.

Tags: Business, Doing Research, Industry Trends

4 Valuable Business Lessons From 4 Movies »

Jul 6, 2015

Thinking of staying indoors and escaping the sizzling summer heat? We’ve got the perfect way for you to maximize your time — a collection of four uplifting movies that will teach you valuable life lessons and help you to become a better entrepreneur.

Tags: Leadership, Videos, Work-Life Balance

Happy Customers: 5 Ways to Keep Them Coming Back »

Jun 26, 2015

Everyone can remember a time when they had a wonderful customer service experience.

Tags: Customer Relations, Industry Trends, Marketing

Trendspotting: Getting Ready for the Millennials »

Jun 16, 2015

For businesses, it is important to know your target audience to understand their behavior and, to some extent, how they think. SBA has a Customer Analysis: Step-by-Step guide that you can use as your template. For this post we will feature

Tags: Business Planning, Doing Research