Off the Ground Blog
How To Use Content Marketing To Grow Your Construction Business
Content marketing is using information for marketing purposes. The information can be in any medium, including writing, videos, infographics, photos, slide presentations, podcasts, and many more. It contrasts with explicitly promotional marketing material. Nobody watches a car ad to gain information about road safety, for example. An ad for a car is explicitly promotional and so it’s not content marketing. But a car manufacturer’s blog post that talks about how to drive safely in icy conditions is an example of content marketing.
COVID-19 & Business Research for British Columbia's Small Businesses
With the help of local BC business librarians, we have created a new page in our Business Basics section titled COVID-19 & Business Research to help you find credible business information during these uncertain and rapidly changing times. We have listed freely available public resources, as well as databases that may be licensed through local libraries, including here at UBC Library. You will find curated content on the following categories: Key Business Research Starting Places
Supporting Small Businesses in the Time of COVID-19
Tory Braun from Okanagan Young Professionals Collective Discusses #LocalLoveBingo We are living in unprecedented times. As we all do our best to plank the curve, small businesses are forced to adapt to the new normal of physical distancing. Restaurants can no longer serve in their establishments, local bookstores are doing curb-side pickup, and small fashion retailers are quickly shifting to online-only.
March 2020 Feedback Survey Launches
The SBA is making some changes in 2020! In our effort to continually improve our program we are looking for individuals currently in Canada to provide feedback in an online survey. Your time and opinions are invaluable to us, so here’s your chance to help us to push our program in the right direction! What will I be asked to do? You will be asked to complete a survey so we can learn more about your business information needs and overall satisfaction with our services. How long is the survey?
Business Events BC - March 2020
Looking for something fun to do or looking to meet like-minded people? Check out these events happening this month. Pitch Night Vancouver Host: Volition Events Target: entrepreneurs, investors, educators, students, supporters Date: Thursday, March 19 Time: 5:30 - 8:30 PM Location: Fasken Vancouver Cost: By donation Register here Summary: Sign up to pitch an idea or just sit back and listen to others’ ideas!
Business Events BC - January 2020
Have some lofty new goals for your business as your New Year’s resolution? Don’t know where to start? Maybe these events will help: Startup Basics: Startup Accounting Host: Kamloops Innovation Target Audience: Entrepreneurs, Business owners, professionals Date: Thursday, January 30 Time: 5pm – 6pm Location: TRU Generator (Thompson Rivers University) Cost: Free! Register here
Get to know a Fluevoger: Brian Wilson
When did you get your first pair of Fluevogs? What were they? It was in ’96 or ‘97 and they were a pair of Oxblood/Burgundy 7th Heaven Derby Swirl boots. I loved those boots. I wore them everywhere for years until they just couldn’t be repaired anymore and I had to let them go.
Get to know a Fluevogger: Linda Tommasini
As part of the exhibition “50 Years of Sole: A History of Fluevog: Honouring a Vancouver Icon,” presented by The David Lam Management Research Library and Canaccord Learning Commons, Rare Books and Special Collections, and the Irving K. Barber Learning Centre at UBC Library, we are delighted to share profiles of Fluevogers at UBC. Linda Tommasini is currently the Director of Resources and Operations at UBC’s Sauder School of Business where she has been working for almost 20 years.
Get to know a Fluevogger: Harry Young
As part of the exhibition “50 Years of Sole: A History of Fluevog: Honouring a Vancouver Icon,” presented by The David Lam Management Research Library and Canaccord Learning Commons, Rare Books and Special Collections, and the Irving K. Barber Learning Centre at UBC Library, we are delighted to share profiles of Fluevogers at UBC.
Get to know a Fluevogger: Charlotte Beck
As part of the exhibition “50 Years of Sole: A History of Fluevog: Honouring a Vancouver Icon,” presented by The David Lam Management Research Library and Canaccord Learning Commons, Rare Books and Special Collections, and the Irving K. Barber Learning Centre at UBC Library, we are delighted to share profiles of Fluevogers at UBC, and some snapshots into their shoe collections.