Off the Ground Blog
The Value of a Business Logo
Google, IBM, Apple, Microsoft & Coca-Cola - these are the 5 most valuable global brands for 2010. What do all of these brands have in common? Iconic imaging and powerful visual branding. If you're trying to build a brand for your small business - or just a consistent marketing image, it's worth investing in a logo.
Fastest Growing Small Business Sectors in BC
In recent years of economic uncertainty, certain sectors/industries have been hit harder than others. Understanding the changing landscape of BC small business can help you decide where the best opportunities are - as well as business sectors to avoid.
Records Management for Small Business
Paperwork, files, receipts, contracts, correspondence - without a proper records management strategy business owners are likely to find themselves losing the battle against documentation. One of the most important tasks that entrepreneurs face, is how to manage the records of their business.
Hard to Find Info for Start-ups - Poll Results
'What type of Information is Difficult to Find?' - was a 3-month long running poll question on the SBA homepage - and the results are in!
Joining a Business Association
There is strength in numbers - no question, and joining a business / industry association is a great way to tap into the skills, knowledge and economic advantages that larger groups may hold. With very few exceptions, most industries (major & minor) have national/provincial/regional associations. Most associations work toward common goals such as:
Working with a Franchise
Like the idea of self-employment but loath the thought of going it alone? Starting (or buying) a franchised business is a popular approach to self-employment, allowing owners to take advantage of a proven business model - for a fee.
The Digital Tattoo of your Business
A digital tattoo can be viewed in many ways (literally). Used well, it can demonstrate the best aspects of your business to a large online audience. If poorly managed, however, a damaging digital tattoo can become a serious liability. So: what is the digital tattoo of your business, and how can you control it?