Off the Ground Blog

Is Group Buying Right For Your Business? - TD Web Seminar

Mar 3, 2012

In February, TD Canada Trust hosted a webinar  called ‘Are deal sites right for your business?' which discussed the phenomenon of group buying and for what businesses it would work best. Group buying is the trend known from sites like Groupon where businesses offer products and services at deep discounts if a minimum number of people buy.

Is Your Elevator Pitch Ready?

Feb 2, 2012

Sometimes you only have a few seconds — for example, the length of an elevator ride — to make a good impression. Can you summarize your business and its value to a potential customer confidently and quickly? If not, you need to work on your elevator pitch.

Entrepreneur 2012 Franchise 500®

Feb 2, 2012

Curious about franchise opportunities? If so, then you must review Entrepreneurs annual ranking of American franchises. They've created many lists including:

Small Business Advice from Enterprize Canada 2012

Feb 2, 2012

The 2012 Enterprize Canada Conference in downtown Vancouver brought together more than 350 university and high school students from throughout BC, and even across Canada. Students networked with professionals in seven-minute personal sessions, lunches, and the Saturday evening Gala Dinner. They received first-hand business advice in a series of panel discussions. SBA had a chance to sit in on several.   

Avoid These Common Mobile Marketing Mistakes

Jan 1, 2012

A quick summary of a great post that will definitely help you focus your mobile marketing efforts for 2012. Here's the lowdown - there are 4 common mistakes that you can easily avoid if you take the time to understand the needs of mobile searchers, and make good use of the tools at your disposal, and offer a value-added experience.  1. Using Mobile to Share Non-Mobile Content 2. Using QR Codes to Direct Customers Back to Your Site 3. Missing a Chance for Better Targeting 4. Not Optimizing Your Mobile Website

What's your go-to source for business info? Poll results

Dec 12, 2011

Over the last 2 months we ran a poll asking where our users consider their go-to source for business info to be - not surprising, over 80% selected either the internet or their local library. Quickly breaking down the results and explaining the value in each option for business info: