Off the Ground Blog

Avoid These Common Mobile Marketing Mistakes

Jan 1, 2012

A quick summary of a great post that will definitely help you focus your mobile marketing efforts for 2012. Here's the lowdown - there are 4 common mistakes that you can easily avoid if you take the time to understand the needs of mobile searchers, and make good use of the tools at your disposal, and offer a value-added experience.  1. Using Mobile to Share Non-Mobile Content 2. Using QR Codes to Direct Customers Back to Your Site 3. Missing a Chance for Better Targeting 4. Not Optimizing Your Mobile Website

What's your go-to source for business info? Poll results

Dec 12, 2011

Over the last 2 months we ran a poll asking where our users consider their go-to source for business info to be - not surprising, over 80% selected either the internet or their local library. Quickly breaking down the results and explaining the value in each option for business info:

Canadian Business Owners Mostly Optimistic, But Some Are Struggling

Nov 11, 2011

A new report on Canadian Business Owners from Angus Reid Published Today   Check out the Full Report, Detailed Tables and Methodology (PDF). Below is reposted from Angus Reid Public Opinion blog. A third of respondents have worked longer, cut expenses, and experienced increased stress due to the global financial situation.

DIY Legal Research to Start a Business

Nov 11, 2011

Hiring a lawyer can be expensive, time-consuming, and may not always be the best solution to simple legal problems. In today's do it yourself (DIY) world of online information, it pays to do a bit of digging before hiring a lawyer.

Family-Owned Business Resources

Oct 10, 2011

Building relationships in business requires trust - and who can be trusted upon more than family? Family businesses are everywhere - about half of all privately owned businesses in Canada are in fact family owned. If you're thinking about working with relations to start a business, here are some top resources to guide you.

SBA Speaker Series (UBC - Okanagan)

Oct 10, 2011

Looking for a way to kick of Small Business Week? Interested in hearing from successful entrepreneurs and business professionals? Have a burning small business startup question that needs an answer? If you've answered YES to any of these questions we have a great event for you!

SBA Speaker Series (Robson Square)

Oct 10, 2011

Like networking events? Interested in hearing from successful entrepreneurs and business professionals? Have a burning small business startup question that needs an answer? If you've answered YES to any of these questions we have a great event for you!