Off the Ground Blog
Get Your Company in the Spotlight
Tips for Connecting with Traditional Media Social media is an excellent way to spread the word about your small business, but what if your audience is not that tech savvy? Or, you simply want to broaden your reach? Traditional media outlets such as print magazines and television talk shows are another great way to secure exposure for your company. Before you start contacting reporters consider these tips to grab your target’s attention.
24/7 is never enough! Time saving tips for banking
Finding the time to build and run a successful business is not easy. Many first-time entrepreneurs can be overwhelmed by their daily volume of ‘to-do’s’, especially during the early stages of business development, when a routine has yet to be established and new time-demanding issues pop up around every corner. What to do?
Cool Tools: A Few of Our Favorite Marketing Resources
KnowThis.com What it is: Marketing information in the form of a blog, a news database, and a series of tutorials.
How Cultured Is Your Company?
The Sergay Group defines company culture as "the collective way we do things around here. It involves a learned set of behaviors that is common knowledge to all the participants. These behaviors are based on a shared system of meanings which guide our perceptions, understanding of events, and what we pay attention to."
Backing Up Your Business Data
How often do you back up data from your small business? What technology do you use to do it? How do you decide what information needs to be archived? Your data is as much a part of your business as your products, services, and customers -- and it's nearly impossible to replace once it's gone. You may rely on a server or software program to run regular backups of your data, but you'll still need to pay attention to what gets archived, where, and how.
Why Use Web Analytics
Having a website is a cornerstone to creating an identity and presence for many businesses. It’s your calling card and the first impression that many customers will have of you and your business. Therefore you want to make sure that your website is effective in supporting your goals and the needs of your customers.
Is Group Buying Right For Your Business? - TD Web Seminar
In February, TD Canada Trust hosted a webinar called ‘Are deal sites right for your business?' which discussed the phenomenon of group buying and for what businesses it would work best. Group buying is the trend known from sites like Groupon where businesses offer products and services at deep discounts if a minimum number of people buy.
Is Your Elevator Pitch Ready?
Sometimes you only have a few seconds — for example, the length of an elevator ride — to make a good impression. Can you summarize your business and its value to a potential customer confidently and quickly? If not, you need to work on your elevator pitch.
Build A Better World: Start a Co-operative Business!
It's a great time to consider a cooperative model for your business! The United Nations has declared 2012 the International Year of Co-operatives. What's a co-operative?
Entrepreneur 2012 Franchise 500®
Curious about franchise opportunities? If so, then you must review Entrepreneurs annual ranking of American franchises. They've created many lists including: